reframe Design

Design that makes your brand impossible to ignore.
Reframe, Redesign, Reinvent

Great products don’t just look good — they lead.
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We help ambitious leaders turn ideas into world-class products, with purpose, clarity, and Swiss precision.

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About us

Trusted by:

Redesigning for a Sustainable Future

Evolution of Excellence

Designing an Investor Magnet

Transform Challenges into Opportunities

Challenge Your Product. Discover What’s Holding It Back.
Let us examine your product from a fresh, strategic angle — and reveal hidden potential you’re leaving on the table.

You’ll get a clear diagnosis of where things fall short — and exactly how to fix it.
No fluff. Just sharp, actionable insights from 15+ years of design experience.

Challenge Your Product
by reframe

Challenge Your Product

Curiosity, Courage + Empathy.

At REFRAME, we design for the future — while solving today’s product challenges with clarity, creativity, and purpose.
Based in Zürich and led by Roberto Inderbitzin, we’re the Swiss design studio with a global perspective and a sharp focus on what truly moves brands forward.

The Guiding Process

We begin by uncovering the WHY behind your project, exploring the HOW behind your manufacturing process, and designing the WHAT—a product or service that perfectly aligns with your vision. Through our collaborative process, we blend design, human behavior, and technology to create solutions that inspire and deliver measurable impact.