reframe  Design

Redesigning for a Sustainable Future

Evolution of Excellence

Designing an Investor Magnet

Transform Challenges into Opportunities

Challenge Your Product. Discover What’s Holding It Back.
Let us examine your product from a fresh, strategic angle — and reveal hidden potential you’re leaving on the table.

You’ll get a clear diagnosis of where things fall short — and exactly how to fix it.
No fluff. Just sharp, actionable insights from 15+ years of design experience.

Curiosity, Courage + Empathy.

At REFRAME, we design for the future — while solving today’s product challenges with clarity, creativity, and purpose.
Based in Zürich and led by Roberto Inderbitzin, we’re the Swiss design studio with a global perspective and a sharp focus on what truly moves brands forward.

The Guiding Process

We begin by uncovering the WHY behind your project, exploring the HOW behind your manufacturing process, and designing the WHAT—a product or service that perfectly aligns with your vision. Through our collaborative process, we blend design, human behavior, and technology to create solutions that inspire and deliver measurable impact.

Diagnose / Discovery

Analyze challenges and reframe them into strategic opportunities.

Customize the strategy

Develop tailored strategies by combining design concepts, user insights, human behavior, and emerging technologies.

Apply the strategy

Elevate form and function, then guide production and testing to ensure your product exceeds market standards.

Start your project today.

Let's create together

Start your project today

Let's create together

Start your project today

Let's create together

Start your project today

Let's create together

Start your project today

Let's create together

Start your project today

Let's create together

Start your project today

Let's create together