reframe Design


Design that makes your brand impossible to ignore.
Reframe, Redesign, Reinvent
We help ambitious brands turn ideas into world-class products, with purpose, clarity, and Swiss precision.

























Redesigning for a Sustainable Future

Evolution of Excellence

Designing an Investor Magnet
Transform Challenges into Opportunities
Challenge Your Product. Discover What’s Holding It Back.
Let us examine your product from a fresh, strategic angle — and reveal hidden potential you’re leaving on the table.
No fluff. Just sharp, actionable insights from 15+ years of design experience.

Curiosity, Courage + Empathy.
At REFRAME, we design for the future — while solving today’s product challenges with clarity, creativity, and purpose.
Based in Zürich and led by Roberto Inderbitzin, we’re the Swiss design studio with a global perspective and a sharp focus on what truly moves brands forward.
The Guiding Process
Customize the strategy
Develop tailored strategies by combining design concepts, user insights, human behavior, and emerging technologies.


Apply the strategy
Elevate form and function, then guide production and testing to ensure your product exceeds market standards.
reframe
your

Experience
Stay ahead with actionable insights and industry foresight.